AT&T Broadband Expected to Maintain Its Wide Lead in Digital Set-Top Box Deployments in 2001

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The folks at TechTrends sent in this news announcement:

AT&T Broadband Expected to Maintain Its Wide Lead in Digital Set-Top Box Deployments in 2001

TechTrends Study Reveals Set-Top Box Strategies of Leading Cable Operators

BOSTON -- November 28, 2000 -- A recent study by TechTrends, Inc. has determined that by year-end 2001, AT&T Broadband will possess an installed base of digital set-top boxes that is 77% greater than any other North American cable operator.

The study, entitled "Digital Cable Set-Top Boxes: North American Deployments in 2000-2001," forecasts that during this period, AT&T will deploy 3.5 million units of Motorola's DCT-2000, accounting for nearly 60% of AT&T's deployed set-top boxes. In fact, TechTrends expects 7 other leading North American cable operators to deploy a large number of DCT-2000s by the end of 2001. As a result, this model will remain the most widely deployed digital set-top box, with nearly three times the market share of its nearest competitor.

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Year-End 2001: Five MSOs Claim More Than Three-Fourths of Digital Set-Top Box Installed Base

AT&T Broadband - 26%
Comcast Corporation - 15%
Time Warner Cable - 14%
Adelphia Communications - 12%
Charter Communications - 10%

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The study also discusses how the emergence of leading consumer electronics companies, such as Philips, Sony, Pioneer and Panasonic, are expected to radically alter the competitive and distribution landscape for digital cable set-top boxes. During the next year, cable operators will begin to adopt new customer acquisition strategies, such as establishing a retail presence. Many operators will supplement their existing relationships with Motorola and Scientific-Atlanta by partnering with leading consumer electronics manufacturers who have strong brand recognition, retail distribution and compatible home entertainment devices.

About the Study

"Digital Cable Set-Top Boxes: North American Deployments in 2000-2001" examines the year-to-year growth of digital cable set-top box deployments by North America's 12 leading cable operators. In addition to discussing digital cable services and set-top box features, the study provides current estimates and 2001 forecasts for installed base and market share, segmented by set-top box model, manufacturer and cable operator. Published in October 2000, this report is available now for $495.

About TechTrends, Inc.

TechTrends, Inc. is a global provider of market intelligence and strategic business reports, focusing on the convergence of the Internet and the consumer electronics industry. The company's research and consulting activities address three key themes Interactive Television, The Mobile Internet and The Digital Home. Within these areas, TechTrends evaluates critical technology, market and consumer issues for digital set-top boxes, TV-based e-commerce, satellite and cable TV, video-on-demand, personal TV, interactive gaming, handheld PCs, Internet appliances, Web phones and home networking.

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