The folks at ActiveTV sent in this news item:

Press release

ActiveTV and Volvo first with TV-booked test drive

Linköping, Sweden, May 23, 2001 - ActiveTV is the world's first digital-TV company to develop an interactive service that let the viewer book a test drive of the Volvo S60 directly via their television set.

This digital-TV service, commissioned by the Rejmes Volvo dealership in Linköping, is connected to a regular Volvo commercial. Using the remote control, the viewer can get more information on the Volvo S60, order a brochure and arrange for a test drive simply by punching in the desired day and time. Within seconds, the information reaches the nearest Volvo dealer. Starting today, this service is available to anyone who has terrestrial digital-TV.

The possibilities offered by interactive digital-TV will soon be revolutionising the commercial television market. Interactive TV services can be used to combine traditional brandbuilding with new activities, which create direct customer relationships. "In the future," says ActiveTV's Director, Anders Lundmark, "advertisers will pay only for results that are actually achieved."

For more information, please contact:
Anna Aurell, Marketing Manager, ActiveTV
Phone: +46 8 709 27 93 98
E-mail: anna.aurell@active-tv.com

ActiveTV
ActiveTV is a pioneering company in the field of interactive digital-TV. Growing rapidly since its foundation in 1997, ActiveTV has established itself as a leading actor on the Scandinavian digital-TV market. We develop interactive advertising, entertainment, information and other services for digital-TV. Our customers and business partners include leading TV operators, program producers, advertisers and other content providers. ActiveTV has offices in Linköping, Stockholm and London.

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