Digital Interactive TV In Taiwan: STAR and Koos Group announce deal to upgrade and transform the Taiwanese cable television
landscape into a world-class environment with full digital encryption and interactive functionalities (03MAY01) (STARTV)(related.link)
The news announcement quotes STAR chairman and CEO James Murdoch as stating, "In Asia where digital and addressable
cable systems are so rare, this deal further sets STAR and our partners ahead of other players in the market. Partnering with Koos
is a perfect match for us to rollout digital cable infrastructure in Taiwan, paving the way for the first large-scale market launch of
digital set-top boxes in Asia and the introduction of interactive services in Taiwan, clearly setting the pace for the development
of the pay TV business in the region." In the related link, the Taipei Times reports, "The upgraded cable system and set-top boxes
will allow viewers to view programming on Star's pay television stations and offer a range of functions such as parental control,
Chinese-language electronic program guide, access to interactive premium channels and e-commerces services."
Lean-Back TV Watching Wins Over Lean-Forward Interactivity: Jonathan Jackson says convergence observers are
watching to see if television and the internet will mate, kill each other, or both (03MAY01) (eMarketer)
eMarketer's Jonathan Jackson writes, "It all boils down to where consumers are spending their quality time. Television, as
the ultimate 'lean-back' medium simply allows viewers to put their brains into neutral and allow the 'info-tainment' to wash
over them. The internet, by contrast, is a 'lean-forward' medium that requires some sort of active participation on the part
of the surfer." Jackson cites data from the Myers Group as indicating "entertainment and relaxation are the primary reasons why
television is still America's most popular pastime." So perhaps the tendency of an activity to be more brain-neutral, that is
don't ask the TV couch potato to do too much thinking, then maybe the better success you may have for the interactivity on TV.
This would go to how well does an interactive function help the TV viewer to watch TV and to enjoy the TV watching activity. -ruel
1.2 Million Club For Internet TV In The US: TR Online Census finds flat growth rate for Internet TV population at 1,204,000
subscribers for 1Q Y2001 in the US (01MAY01) (CCH)(alt.link)
The news announcement, in a section with the topic heading "Internet TV Still Struggles While Satellite Arrives on the Scene,"
states, "The Internet TV market saw no growth during the quarter and could decline as the major players shift their focus.
Microsoft's WebTV, long the leader in the small Internet TV sector, is being phased out in favor of UltimateTV. America Online
also is looking at new access alternatives beyond AOL-TV to attract subscribers, including the AOL Plus venture in connection
with Hughes Network Systems' [DirecTV] satellite service."
One Million DTV Club: Consumer Electronics Association announces sale of the one-millionth digital television product
(02MAY01) (CEA)
The news announcement quotes Consumer Electronics Association president and CEO Gary Shapiro as stating,
"This one-millionth DTV product sales milestone coupled with strong first quarter 2001 figures illustrates that consumers
have overwhelmingly embraced the digital experience, which brings spectacular high-quality video and audio as well as
enhanced services to the consumer. CEA is committed to working with broadcasters, cable providers and all other
interested parties to ensure continued success in the transition to DTV and we look forward to celebrating the next millionth
DTV product sale."
Deploying Interactive TV: WorldGate's Hal Krisbergh says the cable industry can now more aggressively deploy
interactive television services (03MAY01) (WorldGate)(alt.link)
The news announcement is about WorldGate's first quarter. The news announcement quotes WorldGate chairman and
CEO Hal Krisbergh as stating, "Now that the cable industry has resolved the platform issue, with the 2000 class set-top box clearly
dominanting the marketplace, and uncertainty surrounding the interactive program guide being removed with recent deals
establishing TVGuide and TVGateway as the two major players, the industry is now able to more aggressively deploy interactive
services. We are continuing to work with our partners and customers, including AT&T Broadband, Charter, Cox, Comcast, and
Adelphia, to develop a game plan for deployment of iTV services beyond the initial deployments that we have already announced."