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IDC says United Kingdom to lead the world in implementing interactive television with 3.9M households
by end of Y2000 (31OCT00) (IDC)
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Richard Tomkins On The Brainier TV Box: Will personal television provide better targeted advertising,
will sponsored content make more of a comeback, will product placement become the norm, and what else is new about
people skipping commercials when they already do so by flipping channels (31OCT00) (FinancialTimes)
On flipping channels, there is a TV weatherman named John Coleman, founder of the Weather Channel, who is currently on KUSI-TV in San Diego and very often in the tease at the commercial break before his weather segment he would playfully say "No FIipping" thereby urging TV viewers to not interact with the channel selector on the remote control or on the TV set. Coleman is said to be the first TV weatherman to report the weather while standing on his head (or on one hand). You can click here and scroll down the clicked page to read about John Coleman who says he has done every trick in the book to try to keep the TV viewer's attention. -
Previously With Egreetings, WebTV, And RCA Records: ReplayTV appoints Andrew Missan as vice president and
general counsel (30OCT00) (ReplayTV)
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Which Came First, WebTV Box Or TV Web Content: Microsoft senior vice president Craig Mundie says WebTV was in
a chicken-and-egg situation (30OCT00) (DallasMorningNews)
The Dallas Morning News quotes Microsoft advanced strategies senior vice president Craig Mundie as stating, "The first thing we said at Microsoft was, 'Let's put the Internet on the television.' Now we can let the TV companies do some interactive programming that puts Web sites behind TV shows. But that's turned out to be a chicken-and-egg problem. Until you get enough of the devices [WebTVs] out there, the entertainment companies aren't willing to invest the money to get some content out there."
When you consider the "chicken-and-egg" problem and the PC competition in the U.S., the one-million+ WebTV users number that so many in the online news media frown down upon is looking respectable particularly when you also consider the IDC numbers projecting only 3.9 million users for interactive TV leader United Kingdom by the end of the year and the Mediavision numbers for Sweden with a current number of 2 million web television users. Those latter numbers would consist of many cable TV and satellite TV subscribers while WebTV had to primarily go after dial-up subscribers. -ruel -
ZapMedia partners GalaxyOnline for streaming of sci-fi classic TV shows, films, original programming, and documentaries
along with live NASA feeds through the ZapMedia Portal (27OCT00) (ZapMedia)
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Ruel's Spotlight Website: "Teaching Tips for ITV Faculty" (that commercial interactive TV can adapt and learn from)
(01NOV00) (ETSU)
This webpage is from East Tennesse State University and deals with distance learning via television. There are some practical real-life tips here that are applicable and can be adapted to commercial interactive television. BTW, a bunch of books and research on "interactive television" that I've looked at in libraries (the brick-and-mortar libraries with real books) deals with distance learning via TV. And, of course, there is all of the multimedia learning material. -ruel -
Interactive TV Horseracing Follow-Up: BSkyB, Channel 4, and Arena Leisure make offer with potential worth of £750M for
TV, interactive, and net rights to horseracing events at 59 racecourses in UK (01NOV00) (FinancialTimes)
(related.link)
(related.link)
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Quizpeople.com launched as 24-hour internet TV streaming-video quiz show website (01NOV00) (InternetNews)
You can click here to see what Quizpeople is all about. - As Previously Reported: Sega Corp. to focus on videogame content for as many platforms as possible including online videogames (01NOV00) (NYTimes.Reuters) (alt.link)
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Related On Game Playing: Cell Phone Inventor Martin Cooper says "Game playing will go international" (01NOV00) (Newsbytes)
Newsbytes quotes ArrayComm CEO and cell phone inventor Martin Cooper as stating, "Game playing will go international. A kid in Toledo can interact with a kid in Beijing and they can play a game." Cooper sees a wireless future for the internet. Newbytes quotes Cooper as stating, "For people around the world to truly adopt the Internet, it must be wireless, broadband, packet-switched, available anywhere and at a low cost." IMHO, the cost to the consumer for not only the devices but also the services will be the key to widespread adoption. The costs must be low so the typical consumer can afford to play everyday. -ruel -
Five Million IPG Club: TV Guide Interactive now reaches 5M cable TV subscribers (31OCT00) (NYTimes.BW)
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TechTrends' new report "Digital Cable Set-Top Boxes: North American Deployments in 2000-2001" finds current 92% market share
of Motorola and Scientific-Atlanta set-top boxes in North America will decline to 70% as half of North America's leading cable
operators deploy set-top boxes from consumer electronics manufacturers Panasonic, Philips, Pioneer, and Sony
(31OCT00) (TechTrends)
The news announcement quotes TechTrends managing director Todd D. Wiener as stating, "Cable operators understand the importance of acquiring customers at retail. That's one reason why they prefer to deal with vendors who have strong brand recognition and retail clout. In the future, traditional set-top box makers like Scientific-Atlanta may have a disadvantage, since most consumers and retailers are unfamiliar with them."
It would make sense that Scientific-Atlanta would play up its Explorer name for its set-top boxes in the retail market. Many cable subscribers are familiar with Scientific-Atlanta's Explorer boxes. And Motorola already has brandname recognition among consumers with the Motorola line of wireless mobile phones (Motorola also has an online store where it currently only sells its phone products). Motorola could sell their set-top boxes at retail by piggybacking onto the Motorola cell phone retail distribution network. The TechTrends report should be of interest to those folks who have been asking about actual numbers of set-top boxes deployed or soon to be deployed. -ruel -
King Of The World: IDC says United Kingdom leads the world in interactive TV with 3.9M UK households to have
interactive TV services by end of Y2000 (31OCT00) (LocalBusiness.M2)
(related.link)
(related.link)
The news announcement quotes IDC European consumer device research analyst Jason Armitage as stating, "The most successful service providers have realized the key to recruiting a user base [for successful deployment of interactive TV services] is to offer compelling programming content. Content has to be sufficiently attractive to justify charging a monthly fee that will cover the cost of providing subsidized hardware." Also click here for a news item about the cancellation in Hong Kong of Pacific Century CyberWorks' NOW where CBS.MarketWatch says the content on NOW was not compelling enough to "attract a wider audience or much-needed advertisers" to be profitable. -
Related: NetValue says UK is most net-connected country in Europe with 29.6% of households accessing the net followed by
Germany at 25.7% and France at 17.5% (02NOV00) (Netimperative)
Netimperative reports NetValue finds "Audio or video streaming, instant messaging, chat, and games remain minority pursuits [for UK internet users], used by less than around 20% of those with internet access." In comparison, Netimperative reports NetValue as also finding "internet users in Hong Kong were much more sophisticated in their use of its possibilities. Those with internet access generally used an average of 3.8 different protocols, for example, email, chat, video streaming, in contrast with the average of 3 in the US." -
Sweden Also Said to Currently Lead Europe If Not The World: Mediavision study says Sweden is leading European web television market
with 2M Swedes currently using TV sets for internet access, streaming video, and radio listening (30OCT00) (Silicon)
Silicon reports Mediavision's new study finds "two million Swedes already use television sets for both internet access and streaming video viewing as well as listening to the radio. The number of subscribers is expected to grow to five million by 2002." - U.S. Broadband Internet Count: FCC finds there are currently 4.3M broadband connections with 2.2M using cable for net access in U.S. (31OCT00) (Newsbytes) (related.link) (related.link)
- FCC says high-speed internet lines increased 57% during first six months of Y2000 for total of 4.3M broadband subscribers in U.S. (31OCT00) (FCC)
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Related One-Third Of All U.S. Homes To Have Broadband: Jupiter Research predicts 28M+ U.S. online households to
have high-speed internet connections by Y2005 (01NOV00) (Jupiter)
(related.link)
(related.link)
(related.link)
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Australia Interactive TV University News: Go to Murdoch University in Perth, Australia, and get a
media and marketing degree (31OCT00) (B&TM&M)
B&T Marketing & Media quotes Murdoch University's Dr. Duane Varan as stating, "These students are worth their weight in gold. They're doing something that the industry itself doesn't know about [interactive TV]." Dr. Varan is the program chair for the marketing and media program at the department of commerce at Murdoch University. You can click here to see the courses for the Bachelor of Marketing and the Media program. You will see other programs emphasizing ecommerce and the internet at other schools elsewhere around the world. But television is where it will be at in the near interactive future. -
Ruel's Spotlight Website: Expanse Networks' ExpanseTV (31OCT00)
Expanse Network has developed ExpanseTV as a "system for addressable TV advertising" that inserts digital video ads that match audience demographics or audience subsets for viewing on TV sets with set-top boxes connected to cable or VDSL networks. -
Residential Set-Top Community: MyWeb to provide internet-capable set-top boxes to Soho Plaza in Beijing being
developed for broadband by Redstone Technology (31OCT00) (MyWeb.Yahoo)
(alt.link)
(alt.link)
The news announcement states, "Equipped with MyWeb set-top boxes, Soho residents are able to browse the Internet through broadband lines for only $20 a month, at speeds 40 times faster than traditional dial-up connection. Redstone has established a Web portal to provide the residents with services and content ranging from news and entertainment to stock information and community services. Through these efforts, Redstone and MyWeb are working together to build an online and offline community for residential users."
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