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DVR / PVR Market Penetration: JPMorgan report says DVR market to explode with fastest consumer adoption rates since the DVD (05MAR04) (Mediapost)
Mediapost reports, "The [JPMorgan] report, like the groundswell being issued by others, suggests that while DVR penetration still is miniscule, it's approaching a tipping point that will see the technology explode with the fastest consumer adoption rates since the DVD, and ones that are more rapid than either the VCR or color TV. 'We expect DVRs to reach 7.5 percent and nearly 50 percent of U.S. homes by the end of 2004 and 2008, respectively,' predicts the [JPMorgan] equities team, adding that these steep curves, however, are premised on more aggressive marketing and lower pricing by DVR marketers." -
TiVo Growth Goals: TiVo expects 3 million subscribers by end of 2004 and 10 million by 2008 (05MAR04) (Mediapost)
Mediapost reports, "There are between 3 million and 4 million DVR households in the United States, according to New York-based consultancy BrightLine Partners. They're split between Echostar, TiVo, and DirecTV, and cable operators like Cox and Time Warner Cable, which have been fast-tracking DVR rollouts in their markets." - TiVo revenue reported to be up 85% with hope to reach sustained profitability by end of fiscal year 2006 (04MAR04) (CNET)
- Time-Shifted Or Skipped Commercials: Madison Avenue advertisers want Nielsen to provide TV commercial ratings in a DVR world (05MAR04) (Mediapost)
Mediapost reports that a Starcom/TiVo Study in April 2003 found that commercial skipping during the watching of live TV ranged from 11% to 19% while commercial skipping during the watching of recorded TV ranged from 64% to 81%. - TV DVR Metering & Ratings: Nielsen to cover DVR time-shifted TV watching next year because TV technology moving quickly (04MAR04) (Mediapost)
Mediapost reports, "Nielsen had originally planned to begin incorporating DVR households into its TV ratings samples in 2006, but is accelerating the process 'because the business and technology of television are changing much too quickly, and we have to keep apace of it,' said Susan Whiting, president-CEO of Nielsen Media Research.... To date, Nielsen had been keeping DVR households out of its samples, classifying them as 'technically difficult,' but a recent breakthrough with a new TV metering system enabled it to accelerate the timetable. While DVRs are only in about 3 percent to 4 percent of U.S. TV homes, according to Nielsen estimates, the penetration is much higher in some major TV markets, and the aggressive marketing of DVR services by cable and satellite operators has accelerated the penetration curve." - Metering Of Time-Shifted TV: Nielsen to report on time-shifted viewing beginning with 55 local meter markets in April 2005 (04MAR04) (Mediaweek)
Mediaweek reports, "Nielsen will begin reporting time-shifted viewing data in its 55 local meter markets in April 2005, followed by its local people meter markets and national people meter sample in July 2005. Playback data will be collected at the same time live viewing data is collected, but playback data will be accumulated for seven days, combined with the live tuning data, and released seven days later." -
Home Hub: Sony Vice Chairman Howard Stringer says Sony to intro products for control of 'Home Hub' for entertainment (03MAR04) (Guardian)
The Guardian reports, "Sir Howard added that Sony would bring out a host of products later this year that sought to take on computer manufacturers for control of the 'home hub' - the means by which technology companies are betting consumers will receive and store their entertainment content. Major launches will include the PSX, a souped-up version of its Playstation console with a built-in hard disk that will play games, home movies, music, broadcast television and video-on-demand, and the PSP, a portable device that will perform a similar role outside the home." - Media Center PC: CNET reviews $1799 Gateway FMC-901X Family Room Media Center PC (02MAR04) (CNET)
CNET reports, "Gateway's most recent edition to its Media Center offerings, the $1,799 FMC-901X Family Room Media Center, eschews the traditional PC tower for a design that will accommodate almost any home-theater setup." - Set-Top Games: Scientific-Atlanta to develop set-top boxes with built-in videogame capabilities (03MAR04) (CNET)
CNET quotes Scientific-Atlanta Chief Executive James McDonald as stating, "We have a partner we are working with who has 250 engineers in Europe writing software for the Explorer platform for games.... I can give (game players) the same performance you get out of those game boxes. There is no question that games is one...market we will be in." - ReplayTV 5504 Review: Bill Howard says ReplayTV is better for people with cable TV than satellite TV (03MAR04) (PCMag)
As part of a two-page review, PC Magazine's Bill Howard says, "ReplayTV is better for people with cable connections than satellite." - Gambling Via TV: BSkyB launches SkyVegas Live channel for interactive entertainment and gambling (04MAR04) (Netimperative)
Netimperative reports, "The channel ... will be broadcast daily from 6pm and 2am on Sky digital, featuring a range of gaming programmes such as an interactive Super Keno draw and computerised horse racing, including commentary - on which viewers can bet through their remotes. More options, such 'virtual dog' racing are scheduled to launch during the course of the year." - Telewebbing Statistics: BIGresearch finds at least 20% of US consumers regularly go online when watching TV (05MAR04) (CenterforMediaResearch)
- More TV: Ball State University finds 164% discrepancy between phone survey estimates & actual time US adults spend watching TV (01MAR04) (eMarketer)
- Multitasking Oscar Telewebbing: Oscar.com traffic increased 700 percent during the Academy Awards TV broadcast (04MAR04) (iMedia)
- Telewebbing Advertising: 35,000 consumers opt in for more car information at 'The Apprentice' TV show website (04MAR04) (Mediapost)
Mediapost reports, "DaimlerChrysler is the exclusive sponsor of the Web site for NBC's highly successful show 'The Apprentice.' Omnicom Media Group's PHD handles DaimlerChrysler's advertising. The promotional event the agency ran on the Web site for 'The Apprentice' allowed viewers to vote on the car to be awarded to the show's last man or woman standing.... PHD Detroit's David Coffey, VP-new media technologies, admitted that he had no idea how the promotion would fare with viewers, but was pleased to learn that 35,000 consumers opted in for more information during the first six weeks of the promotion. The promotion hasn't concluded, since there are six more weeks remaining until the show's run ends." - Where To Advertise: Lexus shifts advertising dollars from TV to web (04MAR04) (iMedia)
iMedia Connection reports, "... Lexus has been shifting money away from cable TV buys and production of commercials to the Internet as a way to narrowcast even further than is possible through cable." - TV On Phones: Joia Shillingford reports on watching TV on mobile phones in the UK (04MAR04) (MediaGuardian)
In part of his article, the Guardian's Joia Shillingford reports: "But do people want to watch TV on tiny phones? John Moroney, director of Octegra, a UK consultancy specialising in broadcast media, says: 'The potential is huge. It depends on price, but there are lots of possible applications, such as keeping the kids quiet in the car.' In fact, operators and content providers are hoping mobile users will subscribe to a particular TV channel or group of channels in the way they do for cable TV or satellite." - iTV Commercials: Jack Aaronson says cable TV providers will be the go-betweens for you and the advertisers (04MAR04) (ClickZ)
ClickZ's Jack Aaronson writes, "I hadn't paid much attention to ITV until I got on the high-definition (HD) bandwagon last month. Now, I'm clamoring for more ways to sit in from of my set.... ITV's multichannel aspect is most intriguing. Early examples of the possibilities are found in the current TiVo platform. TiVo shows commercials, then e-mails you more information if you allow them to send your coordinates to the advertiser. So TiVo becomes not just a hardware supplier but also an information broker and a list manager." Aaronson goes on to write, "Though a cable provider as a list manager may seems odd, it will likely happen as ITV commercials allow a click of one button for more information. All of a sudden, Time Warner Cable and others will be go-betweens for you and the advertisers.... Once ITV takes off, we'll have a new medium to design for and new constraints to consider. Interactivity must be so simple anyone can use it, and fast (the TV user demographic is so much wider than the browser users'). Commercials will hopefully continue the trend of getting shorter. Spots can even act as teasers, enticing audiences to press a button to be e-mailed more information." - Interactivity & Online Video: Jeremy Lockhorn discusses interactive video playlists, tabbed video panels, and retro-fitting (01MAR04) (ClickZ)
- Sky PVR In UK: BSkyB wants Sky Plus PVR seen as video equivalent to an Apple iPod & to eventually have 5 built-in TV Tuners (03MAR04) (Guardian)
The Guardian reports BSkyB "plans a big marketing push in the spring and has high hopes the Sky Plus box will ultimately be seen as the video equivalent of Apple's iPod.... It is also hoping the new generation of Sky Plus boxes will have five in-built tuners, allowing viewers to watch TV and record four separate channels simultaneously.... Sky's product development team is also working on technology that would allow subscribers with the new breed of portable video players ... to download shows they had recorded onto their Sky Plus box directly to the player in order to view shows on the move...." The Guardian also quotes BSkyB new product development director Brian Sullivan as stating Sky "research also disproved the theory that people would stop watching live television.... Sky's research shows that Sky Plus viewers still flick through the schedule first before deciding to watch something they have saved to the box - and 60% of their viewing is still of live shows." - PC-TV Form Factor: 'Entertainment PCs' to look more like CE consoles could be on retail shelves in second half of 2004 (02MAR04) (Yahoo.Reuters)
Reuters reports, "The device, which Intel calls the Entertainment PC, is designed to connect directly to the television, and will look more like a souped-up DVD player than a personal computer. Entertainment PCs could be on the shelves as early as the second half of this year, starting at $799." - Downloading Movies: Cinequest Online provides DVD-quality movies using secure movie-sharing network for downloading & streaming (03MAR04) (Yahoo.BW)
The news announcement states, "Users will be able to easily download or stream full-length feature films, as well as shorts, trailers and select scenes from Cinequest Online onto their computers and handheld devices, and play them back in full-screen, DVD-quality whenever they choose. Film fans and industry executives also will be able to schedule the automatic delivery of films in advance, as well as other content from Cinequest Online, including film screenings, seminar presentations or daily festival updates and other highlights delivered directly to their inbox." - Watching Movies On PC Or PDA: Cinequest Online to debut online video-on-demand service at San Jose Film Festival, March 3 to 14 (03MAR04) (CNET)
CNET reports, "The service, called Cinequest Online, will allow audiences to download or stream full-length, DVD-quality films onto PCs and some handheld devices. The service will offer more than 100 films showing at the San Jose Film Festival, which Cinequest organizes." - Telewebbing Dual Screen Entertainment: Claria Corp. finds 31% of internet users were online while watching Oscars TV broadcast (03MAR04) (Mediapost)
In citing various statistics, Mediapost reports, "If these findings are accurate, there is every reason to believe that consumers, particularly those with always-on broadband connections, are tuning in online during special event TV programming. Their PCs are fired up and their toggling between TV and the Web, making for some interesting behavior that marketers and media types need to watch -- closely."
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